About Us

Born in Luxembourg, Bassel Rey represents a vision of timeless elegance and precision.

Our watches are more than instruments of time; they are symbols of confidence, ambition, and individuality.

Each model is carefully curated, blending classic design with modern craftsmanship to create pieces that stand out through subtle luxury.

From the polished cases to the finely detailed dials, every watch tells a story of dedication, patience, and passion for excellence.

Inspired by the strength of a lion — “Bassel” and crowned by the name “Rey” — king, our brand embodies power, prestige, and grace.

Rooted in the rich heritage of Basel, the world’s capital of watchmaking, our name unites power and tradition in every detail we craft.

Bassel Rey is not just a watch brand; it is a statement for those who lead with purpose and style.

Made for leaders. Designed to inspire.